Pre-Event and Post-Event Content
Many event planners make the mistake of seeing the event itself as the primary source of engagement. There are a lot of missed opportunities here. **“The average no-show percentage of virtual events is 35%. This is slightly higher than in-person events.” (Markletic)
We live busy lives, people get sick, plans get cancelled. However, there is power in campaigning an event with engagement opportunities such as pre-event virtual cocktail hours, polling, giveaways, etc. This builds value, takes away the static of a “Save the Date” email and gets them excited for the main event.
See more on how Jumbo helps you have complete control over your audience engagement here.
But even for those no-shows, having post-event content on demand can act as another invitation for them to hop back in to watch what they have missed. According to Intrado, “Organizations hosting virtual events found that 45 percent of registrants attend live. 10 percent of registrants who don’t participate live attend on-demand.”
For those who attended live, content reusability reaffirms the value of your event, fills in the gap of knowledge they may have missed while note-taking, and it offers the opportunity for them to share your content. On demand content is the best way to make your event memorable, leaving them with a good taste in their mouth and ready for the next event served.
In conclusion: The moment you open your doors to in-person events, there is no absolute control over your attendee experience. There’s trying your hardest to create an experience for a lot of bodies, walking around, trying to figure where the bathroom is. With virtual events, there is more access to control, more visibility, there is a holistic view and experience that you choose for your audience. Even better, you get to watch it, measure it, and participate in it in real time. By opening up your events to a virtual audience and mastering the art of virtual engagement, you increase impact, visibility and opportunity. You’ve unlocked the mystery.
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Check out more of what we have to offer and speak to a Jumbo teammate today. We are passionate about helping you create the most memorable and valuable experience for your hybrid and virtual attendees.